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Electronic Commerce in the Emerging Markets of Asia
by
Thomas Benesch
Graz University of Technology, Austria
We discuss the present state and future potential of Electronic Commerce in the emerging markets of Asia. Following a description of Internet penetration and Electronic Commerce growth in Western Europe and the United States, we examine a variety of social-cultural, economic, technological and marketing factors, which have impeded the development of Web-based commerce in the region. Based on emerging trends, we conclude on an optimistic note: Electronic Commerce in the region appears to be on the verge of taking-off.
Date received: October 31, 2000
Copyright © 2000 by the author(s). The author(s) of this document and the organizers of the conference have granted their consent to include this abstract in Atlas Conferences Inc. Document # cafr-87.