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SCRA 2004-FIM XI
December 27-29, 2004
Institute of Engineering and Technology
Lucknow, India

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A Marketing-Oriented Inventory Model for Deteriorating items with Three Component Demand Rate
by
Chandra K. Jaggi
Department of Operational Resrach, Faculty of Mathematical Sciences, University of Delhi, Delhi-110007
Coauthors: K.K. Aggarwal and S.K. Goel, Department of Operational Resrach,University of Delhi, INDIA

This paper investigates a deterministic inventory model for deteriorating items with three-component demand rate. The demand rate is dependent on price, frequency of advertisement and displayed stock-level in a showroom. Finally, a sensitivity analysis is performed to investigate the efect of changes of the system parameters on the optimal profit.

Date received: October 30, 2004

Copyright © 2004 by the author(s). The author(s) of this document and the organizers of the conference have granted their consent to include this abstract in Atlas Conferences Inc. Document # caph-28.