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Performing Arts Management: building new audiences

February 25 - March 2, 2001

London, United Kingdom

Education

Host: TBC
Homepage: http://www.britishcouncil.org/networkevents/2000/0054p.htm
Email: network.events@britishcouncil.org

Organizers: Gerald Lidstone, Gerri Morris

Description:
The main topics will include:

Audience development strategies Strategic marketing planning and market research Arts marketing consortia Managing the marketing process Strategies for marketing and arts education Relationship marketing for the arts Understanding barriers to attendance Youth arts strategies Marketing festivals and cities Trends in arts sponsorship and marketing Arts and Tourism

Date received: October 05, 2000


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