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Personalized Medicine Opportunities and Challenges for Commercialization

January 23-25, 2002

San Francisco, CA, USA

Pharmaceutical Sciences

Host: The Palace Hotel
Homepage: http://www.lifesciencesinfo.com/2707
Email: custserv@ibcusa.com

Description:
The future of medicine is the availability of genomics to identify individual predispositions to disease and apply an ever-increasing variety of pharmaceutical and nutritional products to preserve individual health and wellness. This future will be driven not only by advances in technology, but also by consumer demand for "personalized" rather than "managed" care. New genetic tests, new screening methods, more precise and effective drugs, novel paradigms for health, wellness and disease management, new avenues for delivering health care, and increasing demands for private information management will create new commercial opportunities and challenge conventional practices. How will you respond?

Date received: October 14, 2001


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