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Homepage: http://www.acius.net/conference.php?cID=94&mode=overview
Email: jhaines@acius.net
Organizers: Active Communications International, Inc.
Description:
This two-day senior-level conference will introduce and reinforce the most critical issues related to the
development and marketing of functional and innovative beverages, including:
Current legal and regulatory requirements and issues that may come up when developing, labeling and marketing
beverages
Liability exposure: regulatory theories and consumer claims
How to Evaluate the safety, efficacy, and quality of functional beverages and their ingredients
Flavor challenges - balancing function and taste
Public perception - media portrayal
The affect mergers and acquisitions have on the marketing of innovative beverages
Testing of innovative beverages
Taking a look at the rules - are the FDA rules enforced fairly?
The importance of communicating the health benefits to consumers
How to market functional beverages from the consumer viewpoint
The Law of functional foods in the U.S.
Targeting the aging population
Date received: November 13, 2001
© 2008 Atlas Conferences Inc.