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Sponsor: Active Communications International, Inc.
Homepage: http://www.acius.net/conference.php?cID=81&mode=overview
Description:
Key Topics Include:
Develop and deploy integrated marketing support: the timing and frequency of key marketing activities Invest for maximum impact: Key insights to resource allocation and spending differentiation Manage team Structure, communication and transition to leverage product knowledge Drive commercially focused drug development: How thought leader input, trial strategy, and pharmacoeconomic outcomes work to create balance between clinical and commercial development Prepare the market for rapid product uptake: Key activities to prepare the marketplace to accept the drug Be memorable in your customers? minds: Build equity and create loyalty Build corporate and product brands Lessons learned and best practices: Powerful brands and why
Date received: November 13, 2001
© 2008 Atlas Conferences Inc.