Atlas home || Conferences | Abstracts | about Atlas
Host: Institute of Management Technology, Ghaziabad
Homepage: http://www.imt.edu/ictim2008
Email: ictim2008@imt.edu;rgera@imt.edu
Deadline for abstracts: November 30, 2007
Description:
International Conference on Technology and Innovation in Marketing invites conceptual and empirical papers, case studies and conference papers from academicians, practitioners, scholars and students related to the conference theme. Competitive and working papers, research articles and case studies on marketing and management topics broadly and conceptually related to the conference theme are invited. A few suggested topics and sub topics are listed below . Conference submissions are invited on the following sub themes and Tracks:
TECHNOLOGY IN MARKETING
E-marketing
-Digital marketing
-Convergence marketing
-Digital branding
-E tailing
-E-service management
-Advertising on the net
-Digital media
-E-Pricing
Leveraging Technology for Customer Profitability
-Retention marketing
-Customer relationship management
-Customer Analytics
-Customer management strategies
-Marketing ROI
-Measuring marketing productivity
-Customer Information systems
Technology enabled marketing
-Database Marketing
-One to One Marketing
-Dialogue Marketing
-Permission Marketing
-Experiential Marketing
-Interactive Marketing
-Mass Customization
-Buzz marketing
-Mobile marketing
-Customers as co producers
Marketing Technologies
-Self Service Technologies for service delivery
-Point of Sale Technologies
-Interactive Marketing technologies
-Service Interface Technologies
-Sales Force Automation
INNOVATION IN MARKETING
Innovation diffusion and adoption
-New product adoption models
-Innovation adoption in Networked markets
-Technology adoption life cycle
Bringing Innovations to market
-Innovation eco systems
-Innovation value Chain
-Marketing of Discontinuous innovation
-Marketing of High Technology Products
-Commercialization of innovations
New Product Development and Management
-Market research for new products
-New Idea generation
-New product development
-Product Innovation process
-Process Innovation
-Service Innovation
-Platform Innovation
-Innovation sourcing
-Organizing for Innovation
-Managing risk in new product development
-New Product Development strategies
-Value innovation
-Incremental Innovation
-Disruptive Innovation
-Open Innovation
-Radical/Discontinuous Innovations
Mail Address:
Prof Rajat Gera Conference Chair Institute of Management technology Raj Nagar, Ghaziabad. Uttarpradesh - 201001. India Email : ictim2008@imt.edu;rgera@imt.edu Phone : 120-3002286(D),3002200. Fax: 120-2965020, 120-2827895, 120-3002300 Web site: www.imt.edu/ictim2008 M: 9250145435
Submitted by: Rajat Gera
Date received: October 14, 2007, revised November 27, 2007
© 2008 Atlas Conferences Inc.